Welcome, Jake.
This is your training hub for becoming an Account Manager at Ingrained Digital. Everything you need to learn the role, from videos and resources to the strategic thinking behind how we work, lives here.
New sections and resources will be added over time. Check back regularly, and flag anything that's missing.
Your progress
0 of 6 modules complete
Start with module one and work through them in order.
Start here: intro to AM training
A short orientation before you dive into the modules.
The role at a glance
The Account Manager is the primary point of contact for our clients and the strategic engine of their campaigns. You'll onboard clients, implement their personal brand strategy, and orchestrate the moving parts of content production, publishing, and community management.
You work hand-in-hand with a dedicated Account Executive, who supports operational execution, so you can focus on client strategy and relationship health. You ensure we deliver everything we're contracted to do, on time, to an immaculate standard, with client satisfaction exceptionally high.
Training modules
Six pillars of the AM role. Work through them in order the first time.
Client onboarding & strategy decks
Guide newly signed clients through onboarding and adapt our strategy templates to their commercial goals.
Using Lovable
How we use Lovable internally to move faster on client-facing builds, dashboards, and internal tools.
Content sessions
Lead monthly interview sessions that extract insight, story and expertise, the fuel for everything we publish.
Briefing freelancers
Translate client interviews into sharp, actionable briefs for our copywriting and design teams.
Reviewing content
Act as the final line of defence, copy-editing every piece so it matches the client's voice and our premium bar.
Liaising with your Account Exec
Delegate clearly, review critically, and run the AM/AE partnership like a well-oiled machine.
Who to go to for what
Your working structure at Ingrained. Use this as a quick reference for who owns what and when to reach out.
Freddie
Creative
Approach for guidance on the creative aspects of client campaigns.
Maya
Operations
Approach her for anything logistics based.
Jake
Account Manager (in training)
Client strategy, campaign ownership and quality control.
Hareem Shahzad
Account Executive
Your account executive. A big part of your responsibility is delegating appropriate tasks to her, and managing and reviewing her output.
Freelancers
Husnain Habib
Analyst
Brief for monthly reports.
Abbie Wilson
Writer
Brief for batches of content.
What great looks like
The non-negotiable attributes of an Ingrained AM. Keep these in mind as you work through each module.