Module 03

Content sessions

Content sessions are where the campaign lives or dies. This module covers how to prepare, how to steer the conversation, and how to leave every session with a backlog of content-ready material.

Video

Planning & running content sessions

Prep, structure, questioning technique, and how we turn a conversation into a content backlog.

Resources

Content session prep example 1
Reference for how a prepped session doc should look.
Content session prep example 2
A second worked example to model your prep on.
Example content session recording 1: James Hynd
Fireflies recording of a live content session.
Example content session recording 2: James Hynd
A second Fireflies recording of a live content session.

Key takeaways

Prep specific angles rather than relying on generic prompts.
Follow the interesting thread. The best content is usually a side comment.
Leave every session with tagged, actionable raw material, not just a transcript.