All modules
Module 04

Briefing freelancers

A good brief is the difference between one revision and five. This module covers what our copy and design freelancers need from you, how to write a brief that removes ambiguity, and how to manage the internal production timeline with your AE.

Video

Video coming soon

This video will be added shortly. In the meantime, the full playlist lives here.

Resources

Resources coming soon. Templates, docs and reference links will be attached here.

Key takeaways

  • The brief is a contract. If it's not in there, it won't be in the work.
  • Give context, not just tasks. Freelancers need to know why.
  • Own the timeline. Late briefs cause late deliveries, every time.