All modules
Module 04

Briefing freelancers

A good brief is the difference between one revision and five. This module covers what our copy and design freelancers need from you, how to write a brief that removes ambiguity, and how to manage the internal production timeline with your AE.

Video

How to brief freelance content writers

How we translate a content session into a sharp, actionable brief for our copy freelancers.

Resources

Key takeaways

  • The brief is a contract. If it's not in there, it won't be in the work.
  • Give context, not just tasks. Freelancers need to know why.
  • Own the timeline. Late briefs cause late deliveries, every time.